Michelin now offers its Two-Wheel Dealer network a higher level of engagement, keying on a detailed user profile that will allow users to take full advantage of current and future enhancements. These enhancements are designed to provide new and interesting ways to stay informed about Michelin and BFGoodrich products and promotions and, more importantly, opportunities to earn points and rewards for staying informed and sharing content with consumers.

Our goal is to make it easy and fun to partner with Michelin. The trade-off is that it will take a few minutes to complete the initial user profile—we highly encourage you to fill out all fields, choose a creative screen name and upload an image to complete your on-screen profile.

Mobile Friendly

Dealers can access the new Dealer Engagement Site from a desktop, laptop, tablet and even a mobile device by browsing to the new URL: https://dealer.two-wheel.michelinman.com or use the QR Code to access it on your phone! Afterward, we kindly suggest that you save a new bookmark in your browser and a link on your phone’s home screen so that you have quick access to our dynamic site. Because this will become the single communication and training site, you can delete your old bookmarks.

A Quick Tour

After you submit the registration form, Michelin’s staff will validate your information. You will receive an email confirmation within a couple of days. At that point, we invite you to review all areas of the site, which today closely resembles the former Dealer Asset Site, offering a complete library of downloadable assets and a list of assets you can have shipped to your door.

You will notice that we incorporated the Michelin Two-Wheel training modules and created separate training assessments, which offer opportunities to earn points—more on that in a moment. Please note that the assessments within the actual training modules are now optional but be sure to complete the separate assessment to complete the course for full credit. See the on-screen instructions for full details.

Ongoing Enhancements

Today, the site offers basic features, but don’t let that stop you from earning points by completing the training for the first time or refreshing your knowledge. You can expect to see ongoing enhancements in the coming months offering more ways to earn points along with a SWAG catalog where you can redeem your points for branded merchandise and other items. In the end, the more active you are, the more SWAG you can earn!

One future enhancement will be our monthly “Hole Shot Quiz” to test your knowledge while competing against all other users for a podium finish as we track speed and accuracy on a leaderboard. Exciting details to come!

For dealers active on social media, we will have more ways to earn points when sharing our content with your followers.

Distributor Sales Reps

We know that this site is a convenient place for your dealers to learn about Michelin sales programs and access Michelin assets, but we also want to cater to you, our valued distributors’ sales force. We encourage to register as a Distributor Sales Rep. with your corporate email address to help us clearly communicate specific topics and offers to the correct users.

We are glad you stopped by and welcome you to join this community! Feel free to contact us with any questions.

The Michelin Two-Wheel Marketing Team